Holiday Card Guide
The inspiration for our Holiday Boxed Card Guide started with the feedback we were receiving on Amazon. Consumers didn’t understand the different sizes of our boxed cards. When the cards would be delivered to their home, people were surprised that some were smaller than expected or didn’t have a fold in the center. So we created this fun, handy guide that broke down the formats, sending styles and use cases. We even included some sweet greetings to give consumers a head start on their holiday sentiments. The campaign also included an email and social posts and stories that allowed people to discover their sending style. The result was 95% engagement on site and a boost in boxed card sales. (We even received an email from the previous Papyrus president saying he bought three formats.)
