Pottery Barn Modern Baby

When Pottery Barn identified a need in the baby market for chic and stylish nursery furniture, Modern Baby was born. Targeted at parents who live a sophisticated city lifestyle, the goal was to present something different than the typical cute, cuddly baby options out there. In contrast to its sister brand Pottery Barn Kids, Modern Baby stepped away from primary colors and cute critters to feature sleek lines and neutral tones in everything from the product to set styling. The tone and voice of the brand was cooler and trendy in an effort to appeal to a different customer and stand out from PBK.

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